Though Social Media applications focused on intranet based, secure collaboration, are appearing and these kind of capabilities are consistently being added to corporate intranets, this not just a new application. Social Media is the natural next stage of ECM evolution. For the first time, we have a capability that more closely parallels how people want to share information. A capability, based on the explosion of Web 2.0 use on the internet, that can grow as organically as email use has grown. More importantly, we have a method for the first time to more richly share information within the organization and achieve what ECM applications have offered but which have not fully delivered.
At the end of my last posting, I asked a question about what constituted a new best practice for the implementation of ECM. There is a question that must be answered with regard to how we implement ECM today but there is also another, broader, question about the very need for method within the context of ECM application implementation.
The best formed implementation method and practice cannot take into account the shifting of user perspective, post deployment. Where we thought there existed clarity of understanding of the system, how it could be used, the usage choices that were made, and how a refined business process would function in the newly introduced system, what we find is that as people “live”, using it on a day to day basis to do their job, their perspective of the system and what they expect from it, changes.
Acceleration must be a primary focus of any ECM implementation. Understanding the components of a Solution that lead to acceleration help Solution Providers make more attractive value statements about their offerings.
Many Content Management initiatives today involve the deployment, upgrade, consolidation, or replacement of ECM technology and/or an improvement in Content Management practices. Whether you’re looking at getting a handle on your file shares, putting project workspaces in place, doing something about your explosion of email, scanning in the mail room, automating a business process, or trying to do something to improve your existing ECM system, you need a plan. You need a Content Management Strategy.