By uncovering and quantifying the link between employee engagement and corporate performance, Hewitt makes the case for the need to focus on employee morale and involvement. Wonderful! But, then one must ask the question, "How do we increase engagement?"
Lack of engagement is just a symptom of a lack of purpose. When people don't feel that their destiny is linked to the corporation's destiny, they will always disengage.
When the link is restored between corporate and personal destiny, engagement will return as a natural result. Of course, doing this requires the time and effort inherent in any, significant, organizational change management activity.
And, it requires a lot of heart.